Zimbabwe Showcases Tourism and Investment Opportunities at the BEF 2026
Diplomatic dialogue highlights tourism cooperation and economic partnership between Zimbabwe and Germany.
March 14th, 2026
The Zimbabwe Session at the Berlin Economic Forum 2026, hosted by the ICD Academy for Cultural Diplomacy in Potsdam from 3–5 March 2026, brought together senior Zimbabwean representatives and international participants to discuss avenues for economic cooperation, tourism development, and strategic partnerships. The session formed part of the broader activities of the Institute for Cultural Diplomacy and reflected ongoing efforts to strengthen dialogue between Zimbabwe, Germany, and the wider international community. By convening policymakers, diplomats, and institutional leaders, the forum provided a platform for advancing bilateral engagement and exploring Zimbabwe’s role in regional and global economic networks.
The discussion welcomed distinguished speakers including Alice Mashingaidze, Ambassador of Zimbabwe to Germany; Barbara Rwodzi, Minister of Tourism and Hospitality Industry of Zimbabwe; and George Munyaradzi Manyaya, Chief Executive Officer of the Zimbabwe Tourism Authority (ZTA). Their contributions provided insights into Zimbabwe’s evolving economic priorities, with particular emphasis on tourism as a driver of sustainable development, investment attraction, and international engagement. Participants discussed opportunities for strengthening partnerships with European stakeholders while highlighting Zimbabwe’s strategic potential within the Southern African region.
Throughout the session, speakers emphasized the importance of international collaboration in promoting economic resilience and expanding tourism infrastructure. Zimbabwe’s representatives outlined initiatives aimed at increasing visitor flows, improving hospitality services, and fostering investment partnerships that could further integrate the country into global tourism and trade networks. The discussion also addressed the role of diplomatic dialogue in facilitating cross-border cooperation and building mutual confidence between governments, private sector actors, and cultural institutions.
The session also illustrated how tourism diplomacy can serve as a form of cultural diplomacy by promoting intercultural exchange and strengthening people-to-people connections. Platforms such as the Berlin Economic Forum allow states to present national development strategies while engaging partners in collaborative solutions to shared economic challenges. In this context, Zimbabwe’s participation underscored the importance of multilateral forums in building bridges between Africa and Europe and in supporting sustainable international partnerships.
In conclusion, the Zimbabwe Session at the Berlin Economic Forum 2026 highlighted the growing importance of dialogue between Zimbabwe, Germany, and international partners in advancing economic cooperation and tourism development. The exchange not only showcased Zimbabwe’s development priorities but also reinforced the role of cultural and economic diplomacy in fostering long-term partnerships, strengthening bilateral relations, and encouraging collaborative engagement across regions.
