Investing in Art and Culture Today Means Taking Responsibility Tomorrow at Volkswagen
German car manufacturer Volkswagen speaks about their investment in art as a means to taking responsibility for the futureOctober 12th, 2022
The future is created when creativity unfolds, says Volkswagen. The corporation collaborates and partners with artists and cultural visionaries to create a more widely available art scene. Volkswagen has already invested in different types of cultural institutions. Institutions and projects sponsored by the Volkswagen corporation include a museum where Volkswagen cars are exhibited among art by Andy Warhol, Donald Judd and Giacomo Balla, and the Volkswagen Art4All initiative.
The Art4All initiative takes place at different museums in Berlin. The exhibitions take place in state owned museums around Germany. Through this initiative, Volkswagen supports cultural partners in making their offerings accessible to a broad public. Visitors to the Neue Nationalgalerie and the Hamburger Bahnhof – Museum für Gegenwart in Berlin as well as the Kunstmuseum in Wolfsburg regularly enjoy free admission and special guided tours, workshops, and numerous special events. There are also regular new events, such as discussions with artists, performances, or talks. Volkswagen was recently presented with the Corporate Art Award at a ceremony in the European Parliament for this initiative.