Americas

Ecuadorian Entrepreneurship Shines in Berlin: The Embassy of Ecuador Hosts iGUANA Coffee and Guayusa Tea Presentation

Carolina Petroche showcases her fair-trade coffee and guayusa tea company

October 16th, 2024
Silvie Carrel, News from Berlin
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Carolina Petroche, an Ecuadorian entrepreneur residing in Berlin, recently presented her company, iGUANA, at a special event hosted by the Embassy of Ecuador in the Berlin. Her company specializes in coffee and guayusa tea, two of Ecuador’s most treasured natural products. The event was attended by diplomats, business professionals, and members of the Ecuadorian community, underscoring the support from the Ecuadorian government for entrepreneurial initiatives abroad.

At the event, Ms. Petroche emphasized the natural health and energy-boosting properties of her products. Coffee, a globally appreciated beverage, and guayusa tea, which is gaining popularity for its invigorating effects, were positioned as health-conscious choices for the modern consumer. By highlighting their origins in Ecuador's rich agricultural landscapes, she aimed to connect the attendees to the products' cultural significance.

Ms. Petroche also introduced the supplier cooperatives she works with in Ecuador, underlining the importance of fair pricing in her business model. She noted that her mission goes beyond selling quality products as it includes empowering the local communities in Ecuador that supply the raw materials. Through fair-trade practices, she is committed to ensuring that the producers receive fair compensation, contributing to the social and economic development of these regions.

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News from Berlin