Armenia joins ITB Berlin 2025
ITB Berlin as key opportunity for Armenia to showcase its tourism potential
February 25th, 2025
From March 4 to 6, 2025 ITB Berlin will take place, wth Armenia announcing the country’s participation in this edition. Armenia will have the opportunity to showcase its rich cultural heritage, breathtaking landscapes, and diverse tourism offerings to global travel professionals.
Held annually in March, the ITB Berlin brings together the international tourism industry for networking, business opportunities, and trendsetting events, whether in a virtual, in-person or hybrid format.
According to Lusine Gevorgyan, chairman of the Armenian tourist Committee, "ITB Berlin is a crucial platform for Armenia to showcase its dynamic tourism sector and engage with key players in the global travel industry." Armenia’s participation in ITB Berlin 2025 is part of a broader strategy to boost tourism, form alliances, attract new markets, and increase inbound travel.
"We encourage tourists to discover Armenia's fascinating history, friendly people, and top-notch travel experiences," said Lusine Gevorgyan.
To strengthen global alliances and promote Armenia as a must-see location, a delegation of Armenian tour operators, travel agencies, and hospitality experts will attend the event. The Armenian Tourism Committee invites media representatives, tourism industry specialists, and possible partners to stop by the Armenian booth and discuss possible joint ventures.
References:
- - https://armenia.travel/newsroom/armenia-to-showcase-its-tourism-potential-at-itb-berlin-2025/?fbclid=IwY2xjawIqgCtleHRuA2FlbQIxMQABHehIQvAgtcFw4sqHeg6pbBRRREpFxDSuHOpd8OSn9zSxES7EktUeg5jMXg_aem_JyXpEPdGyngy3QnvftVseQ
- - https://www.unwto.org/events/itb-berlin-2025#:~:text=UN%20Tourism%20returns%20to%20ITB,peace%20and%20investments%20into%20tourism.
