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Arena Berlin: 3 Fashion Trade Fairs

From June 28th - 30th Arena Berlin is organizing three different fashion trade fairs

June 23rd, 2016
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Arena Berlin is organizing, in its Halle, three different fashion trade fairs during the last week of June. From Tuesday the 28th of June to Thursday the 30th of June, at Eichenstr. 4, the three fairs will happen simultaneously, from 10 am to 7pm.

One of the trade fairs is a contemporary fashion trade show organized by “Seek”. It will present more than 200 brands, with different pieces, from modern menswear, new classics, upper streetwear, womenswear, authentic designer collections, and even lifestyle products. In their section of Arena Berlin's webpage, they have announced; “SEEK offers brands and visitors a sophisticated and relaxed environment for both business and pleasure. SEEK's aim is to both inspire and to be inspired. The exhibiting brands showcase a mixture of new attitudes and old traditions but are always committed to authentic products in high quality, produced independently.” For more information on this trade fair, one can access their website here: https://www.seekexhibitions.com/

Another trade fair is called “BRIGHT Tradeshow”, where one will be able to find more pieces from streetwear, sneakers, and sports fashion. BRIGHT is known for being an original platform that transmits an overlook on modern lifestyle, and tries to make every event fit to a young atmosphere which they deliver. BRIGHT presents its concept by saying: “Since culture is in constant motion, and the influences of its trends are always evolving, the element of its perception fluctuates between art, sport and music. Above all, authenticity is the leading component.” For more information, their website is http://brighttradeshow.com/

Finally, there is the fair “Sneaker Spot” which is happening for the second time, and has the appeal of not charging entrance fees. They advertise themselves as “not the typical Sneaker Convention”, but a place that “combines the digital world with the real world”, presenting a “totally new experience” for the attendants.

The Arena Halle was the place chosen to host these events, located in the privileged district of Alt Treptow, on the right side of the river Spree. Built in 1927 and fully refurbished in 2000, this building complex is the largest cantilever all in all Europe.

References:

News from Berlin
Beatriz Nunes, Berlin Global