The Philippines at the Museum Embankment Festival 2016, Frankfurt
The 2016 Museum Embankment Festival hosted crafts stalls, live music and culinary highlights from around the worldNovember 03rd, 2016
The Philippines promoted itself at the 2016 Museum Embankment Festival as a country full of fun and modernity. The Museum Embankment Festival is an annual event with an impressive row of museums turned into a giant stage and backdrop for varied cultural performances, including music, theater and dance. This year the organizers estimated around two million people visited the festival.
Among the artists representing the Philippines were Fil-Austrian teenager, Lukas Janisch (the winner of The Voice Kids Germany), and the UP Street Dance Club. The Philippines department of tourism decided to change the format and show more recent numbers in place of traditional music, which got the audience moving to a more modern beat.
This event also offered people the opportunity to have their own photos taken near a popular destination in the country and to taste Philippines-inspired cocktails and traditional food.
The tourism attaché, Margarita Valdez, declared: “Through our participation in the Museumsuferfest we were able to showcase an intriguing and versatile travel destination for the people of the Rhine-Main region. We wanted to convey much fun and joy could be found in the Philippines, 7,107 islands, with its diverse offerings for different target groups.”
Ambassador Melita Sta. Maria-Thomeczek gave an interview for Touristik Aktuel, a weekly tourism magazine. She was asked why the Philippines has become such a popular holiday destination for German people? “First and foremost, we have a very good product, and we are proud of it”, she said. “The Philippines has so much to offer and that is why we have embarked on great campaigns to tell the world about it.”