Sport builds Bridges
The German Football Ambassador awards were presented at the Foreign OfficeMay 15th, 2018
Shortly before the FIFA World Cup in Russia, the ball rolled into the Federal Foreign Office in Berlin. For the sixth time, the German Football Ambassador Award was presented to German coaches or players who make a special contribution to promoting a positive image of Germany through their work abroad in the field of sport and society.
Football unites people all around the world. “We hope that is something we will also be able to experience at the forthcoming FIFA World Cup. The World Cup can be instrumental in bringing people together through shared experiences of sport, regardless of complex political relations,” Maas said at the award ceremony. The positive impact of sport can have an effect on politics. This is one goal of the Federal Foreign Office’s International Sports Promotion, whose projects primarily foster mass sport in developing countries. Football plays a very special role in this context, making it possible to reach many people around the world and convey the message of social cohesion and international understanding more clearly.
The award ceremony was organised by the German Football Ambassador initiative and hosted by the Federal Foreign Office. The initiative brings together various promoters and sports experts, such as Rainer Holzschuh, editor of the sports magazine “kicker”. Partners in the initiative include Deutsche Welle and the Goethe-Institut.Germany and the Baltic states are committed to common goals in many areas of European policy. “Estonia, Latvia and Lithuania are important voices for a strong Europe,” said Maas on Friday. In the efforts to continue to develop the European Union, Germany is committed to greater investment in education and research, as well as in protecting the EU’s external borders. It is also committed to promoting a stronger common foreign and security policy.