News from Berlin

Social Media is Still Relatively New Territory for Berlin Senators

January 10th, 2014

Many Berlin Politicians only Use Social Media Sporadically

Many politicians in Berlin use new media like Twitter or Facebook only sporadically, and if they use it, they use it mostly for the presentation of their own activities, and much less for interactive purposes.

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News from Berlin. Some politicians in Berlin are active users of social media. But most of the senators have not made much use of social media yet.

On the one hand, an increasing number of Berlin officials is using forums like Facebook or Twitter. On the other hand, many politicians are still barely making use of the new media.

For many it seems like a compulsory exercise in which they formally participate, but do not really know what to do with it. It seems that social media are still a relatively new territory for politicians in Berlin.

Many politicians use new media like Twitter or Facebook only sporadically, and if they use it, they use it mostly for the presentation of their own activities, and much less for exchanging ideas with other users. A study found that many of the politicians use the social media less for dialogue and interaction, but for political marketing.

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