New Zealand Cultural Diplomacy International Program
Promoting network and collaboration through a wide range of cultural experiencesMarch 18th, 2019
The Ministry for Culture and Heritage managed to create a Cultural Diplomacy International Program (CDIP) that aims to constitute “a New Zealand cultural presence in key overseas regions or countries to boost New Zealand’s profile and economic, trade, tourism, diplomatic and cultural interests.”
Manatū Taonga Ministry for Culture and Heritage (MCH) focuses its activities on enriching the lives of all New Zealanders by culture exchange. The CDIP program’s main objectives are on the one hand to contribute to the growth of New Zealand’s economic prosperity by proposing New Zealand culture to distinctive key stakeholders. And on the other hand, by creating a unique image of New Zealand as a creative and diverse cultural society.
The main activities of the CDPI are oriented in showcasing cultural activity “that is distinctive and contemporary” and in creating a link for economic outcomes for New Zealand. The CDPI focus on the development of cultural diplomacy projects in different geographical areas which include Northeast Asia (China & Japan), the United States of America and the European Union, by fostering network collaboration and cultural exchange dialogue.
The CDIP project is mainly administrated by Manaty Taonga (Ministry for Culture and Heritage, MHC) and “by a Steering Group made up of representatives from the Ministry for Foreign Affairs and Trade (MFAT), New Zealand Trade and Enterprise (NZTE), Tourism New Zealand (TNZ), Te Puni Kōkiri (TPK), Education New Zealand (ENZ) and New Zealand Story.”