Established with the aim of promoting art and culture, the Daimler Collection provides a good example of what a workplace should be: not only white rooms where business takes place, but also a venue inspired by values and art heritage. Through the promotion of art and culture, the Daimler Group has created a space, in which employees can work closely with the artistic scene.

Art has now become a crucial part of the working environment at Daimler Chrysler. In fact, the collection represents a way for the Daimler Chrysler company to grow outwards and embrace its surroundings, thus enabling employees to expand their cultural interests.

The Daimler Art Collection, now located at Potsdamer Platz, includes mainly abstract pieces of art. Examples of abstract art range from avant-garde works associated with the German Bauhaus movement and classic Modernist art, concrete art, Constructivism and post-1945 art, the European Zero movement, minimalist and conceptual art, Neo Geometric Conceptualism, Post-Minimalism within international contemporary art, car-related art, international photography, video art and public sculptures.

• - https://www.daimler.com/sustainability/society/art-culture/daimler-art-collection.html
• - http://art.daimler.com/en/

News from Berlin
Valentina De Gregorio, Berlin Global